Lamar Daniels

Lamar – a Samson, Ala. native – is a long-time veteran of the beverage industry. He joined Alabama Crown in 1990, directly out of college, and served in stints as Vice President of Wine, Vice President of Specialty, and Vice President of Chains. Although Lamar later transitioned to a supplier role with Pepsi Cola North America, he rejoined Alabama Crown in 2017 as the Director of Trade Marketing-Beer for Alabama and Tennessee Crown. In this role, he handles new beer items, beer promotions, beer pricing, as well as beer profitability.